The word 'Shubhada' originates from the ancient language of Sanskrit and means 'someone who brings goodness to other people'. At Shubhada, our goal is to support long term projects - causes that you may not see advertised on the TV, but are essential to those in need and their long term survival.

Following the initial wave of emergency relief, donations and media attention, the thousands affected by these disasters are often left to pick up the pieces, to rebuild their lives with no long term support. Think about the many thousands of fishermen who lost their boats in the Tsunami, thereby losing their only means of supporting their families. Relieving the immediate effects is commendable and essential, but it is not enough. The biggest thing any of us can do is help to empower these people to become self-sufficient once again and regain their independence.

We at Shubhada are passionate about supporting projects across countries and continents that work consistently and tirelessly to provide long term solutions. We focus on projects that stay long after the worlds' attention has left to achieve an end goal. We welcome and support any individuals and corporations that have taken time out to contribute to rebuilding other people's lives. Through our website we will keep you informed and updated on the activities we are involved in and will provide the opportunity for you to support these projects — whatever form that support might take.

If you are currently involved in such a project, we would love to hear from you. Please send us details of your cause, as through the Shubhada organisation we can gain wider support and awareness of your campaign and assist you in achieving the one thing that is most important to us all, 'bringing goodness'.

In Africa a woman's risk of dying from treatable or preventable complications of pregnancy and childbirth over the course of her lifetime is 1 in 22, compared to 1 in 7,300 in developed regions.

- Dr. Monica Chawathe, FRCA, MD Anaesthetics

ICAN is a children's communications charity in the UK. They work to foster the development of speech, language and communication needs in children with special needs and lacking the resources or help to improve.

- Ricky Shankar, CEO Amsphere Ltd, UK

On May 25th there was a serious cyclone that hit the coast of West Bengal. Within a few days of the Aila Cyclone our team visited the Sundarbad area that was badly affected. Our hearts were moved by the pleas for help from the cyclone victims.

- Rahul Gurav, Family India Foundation, India